Every October, the world comes together to raise awareness in the fight against breast cancer, and at Hipoges, we joined this important cause with internal initiatives marked by moments of reflection and participation from the Hipoges family.
A month to highlight visibility, prevention and support
Pink October is an international campaign that promotes awareness, information and prevention around breast cancer. At Hipoges, October is the month where we take the opportunity to reinforce our commitment through symbolic and collaborative actions across our teams. Raising awareness helps educate people about the importance of regular check-ups, healthy lifestyle choices, and self-examination.


Under the theme “Hipoges wears pink”, we launched internal activities that invited all colleagues to participate in a gesture of support:
- 👚 Wearing pink: Colleagues were encouraged to wear pink clothing or accessories on a designated day as a sign of solidarity and visibility
- 📸 Photocall and team pictures: A special photocall area was set up, and teams were invited to send in group photos showing their participation, this initiative
- 🎁 Prize draw: To thank everyone for taking part, a €30 Surprise Gift Card was raffled among the participating teams
- 🎀 Sempre Mulher Race colleagues in Portugal were challenged to participate in a walk or running race to support the initiative
- 💻 Webinars: in Portugal with Liga Portuguesa Contra o Cancro, an insightful webinar session where a health specialist answered questions about this topic. In Spain, with AECC (Asociación Española Contra el Cáncer) to discuss about prevention and awareness about breast cancer



A shared gesture with a lasting meaning
These activities served as key moments to raise awareness, show support, and reflect together. We are proud of the engagement shown by our teams and of how small actions can contribute to greater causes.



👉 Discover more about Hipoges’ internal initiatives on our corporate blog.